By Claire Reilly
With the Taste of Sydney kicking off last night, Sharp joined fellow appliance brand Miele in showcasing its brand at the event, with a dedicated stand to spruik its appliance range.
The stand featured a range of products on display, including a selection of refrigerators and microwaves, with a special focus given to the brand’s SuperSteam Oven. The SuperSteam was also used by former MasterChef Australia runner-up Julia Taylor, who is acting as a brand ambassador for Sharp during the festival, for a number of cooking demonstrations last night.
According to Sharp’s national marketing manager, Mark Beard, the brand’s display was being well received on the opening night of Taste, with the MasterChef star power certainly drawing punters to take a look at the Sharp range.
Another thing sure to draw consumers during the show, which runs until Sunday, is the consumer promotion that Sharp is marketing throughout the duration of Taste.
Run in association with 2nds World, Sharp is offering consumers a bonus $200 Coles Myer gift card with the purchase of selected French door and large top-mount refrigerators. There are also $100 Coles Myer gift cards on offer with the purchase of selected microwaves.The promotion began yesterday and is being run in selected 2nds World stores until 31 March 2013. Details of eligible Sharp products can be found on Sharp's Taste of Sydney promotion microsite.
Former MasterChef contestants Julia Taylor and Mindy Woods brought a bit of star power to the Sharp stand.
Thanks to some bold lighting and a strong product dipslay, Sharp's tent was grabbing plenty of attention at Taste of Sydney, especially as night fell.
2nds World also had branding at the Sharp tent to spruik its new gift card promotion with the brand.
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